Starting your own colored contact lens brand is an exciting [...]

When entering new international markets for colored contact lenses, one of the biggest challenges wholesalers face is building trust with potential clients. Unlike domestic partnerships, overseas business relationships come with additional layers of complexity due to cultural differences, geographic...

Introduction If you’ve been in the colored contact lens industry [...]

Small-batch OEM/ODM is giving colored contact lens brands more room to test colors, packaging, and market fit without locking too much cash into inventory.