Let me start with a story. A few months back, a new brand owner came to us with a problem. She'd just launched her own colored contact lens line, priced everything at $29.99 a pair, and… nothing was selling. She thought her product was bad. Turns out...

From AI-powered try-ons to sustainable packaging, discover the five biggest colored contact lens industry trends for 2026 and how brands can stay ahead of the curve.

Thinking about launching your own colored contact lens brand? This complete guide walks you through OEM/ODM partnerships, certification, product development, and everything you need to know in 2026.

After working with over 100 contact lens brands, here are the 7 most expensive mistakes new brands make — from skipping certification research to ordering the wrong MOQ — and exactly how to avoid them.