A realistic, no-nonsense timeline for launching your own colored contact lens brand through OEM/ODM. From factory selection to shelf: what takes time, what causes delays, and how to speed things up without cutting corners.

Let me start with a confession. When I first got into the contact lens industry over a decade ago, the wholesale model was pretty straightforward. You'd meet a distributor at a trade show, they'd buy a container's worth of stock, and you'd see them a...

Everything contact lens brand owners need to know about certifications: FDA, CE, KFDA, regional requirements, costs, timelines, and the 5 costly mistakes that kill new brands.

Let me start with a confession. When I first got into this industry, I thought you needed a warehouse full of inventory, a six-figure marketing budget, and a team of ten people just to launch a contact lens brand. I was wrong. Over the past several y...