Let me start with a confession. When I first got into this industry, I thought you needed a warehouse full of inventory, a six-figure marketing budget, and a team of ten people just to launch a contact lens brand. I was wrong. Over the past several y...

If you're reading this, you've probably already had the dream: you launch your own colored contact lens brand, build a following on Instagram or TikTok, and watch the orders roll in. Maybe you've even got a name picked out and a mood board saved on Pinterest. I get it. The colored contact lens marke...

If you're building a colored contact lens brand, one of the first and most important decisions you'll make is what material your lenses are made of. Yet I've talked to dozens of new brand owners who haven't thought about this at all — they focus enti...

A deep dive into the European colored contact lens market — key markets, regulatory landscape, consumer trends, and practical advice for brands looking to expand into Europe in 2026.