Why Soft Contact Lens Brands Are Moving From “More SKUs” to Smarter SKU Planning in 2026 For a long time, many contact lens brands grew in the most obvious way: they added more styles. More brown lenses. More gray lenses. More enlarging designs. More monthly options. More packagi...

Base curve is a quiet contact lens specification that can strongly affect comfort, movement, and repeat purchase for private label brands.

Daily disposable colored lenses are no longer just a premium add-on. For contact lens distributors and private label brands, the shift changes product planning, pricing, packaging, and supplier selection.

Latin America is becoming a serious growth market for colored contact lenses, but brands need the right product mix, pricing, compliance, and local partners.